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Markerstudy acquires Drivology to boost telematics offering

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Markerstudy has confirmed the acquisition of UK telematics motor insurance business, Drivology Limited.

The car insurance provider, which specialises in app-based insurance that rewards safer driving, will add more than 6,000 policyholders to the Retail Division of the business.

Ross Barrington, divisional head within Markerstudy Retail, said: “Drivology will add significant value to our existing offering, complementing our telematics administration services and supporting our strategy for growth.

“We are keen to attract more telematics business and consider app-led propositions play a valuable role in car insurance offerings.” 

The Drivology app monitors how, when and where an individual drives, encouraging safer driving and a positive impact on insurance premiums.

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