Virtuo, a new app-based mobile car rental service, has launched in London.
Offering a fleet of new Mercedes A-Class and GLA models for hire, the desk-free firm has cars available in five locations: Kensington High Street, Kings Cross, Marble Arch, Victoria and Waterloo.
Registered users can book a vehicle through the Virtuo App, with rates from £35 per day.
The app enables the driver to book, locate and unlock the vehicle, and drive away within minutes.
Vehicles must be returned to a Virtuo parking space in one of the five locations.
A London-based customer service team is on-hand to assist customers at any time.
Karim Kaddoura, co-founder of Virtuo, said: “Every step of the journey is designed to make using Virtuo the ultimate rental experience. We want our customers to be in control of their journey and our 24/7 bookings gives them exactly that, we put them in the driving seat.”