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Shell adds non-fuel products to 'fleet-focused' loyalty scheme

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Shell has launched Shell Go+, a new rewards programme available to all fleets, based on station visits rather than points.

The programme, accessible via the Shell app, provides rewards on selected food and drink ranges and savings on fuel every 10 visits.

The new programme is available for all current Shell Drivers’ Club members as well as for new customers. 

Rewards include money off fuel every tenth visit to a Shell site and £3 off every 300 litres when re-filling with Shell V-Power.

Members also receive rewards on every visit such as 10% off all hot drinks, Shell Helix Motor Oils and the new Jamie Oliver deli by Shell food range.

Shell Go+ also provides ‘surprise’ free rewards on a range of items from confectionary to car care, rewards that are personalised based on customer preferences and purchase history, thus delivering a tailored service to members. 

Shell’s UK retail marketing manager Michael Hominick said: “This is the first time we have developed a rewards programme for all types of fleets, irrespective of their vehicle: whether that be heavy goods vehicles, large goods vehicles or passenger vehicles. All fleets deliver value and it’s important that our programme reflects this.

“Shell Go+ is built to reward those who are out working hard on the roads every day. Initiatives such as this are important in ensuring that drivers feel refreshed and valued and will ultimately help to increase driver loyalty and retention for fleet businesses.”


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  • ADG - 11/06/2019 11:08

    I really don't think Shell have thought this new rewards system through very well at all. As a fleet driver I ensure that my mobile is out of sight, usually in my laptop bag or jacket, and therefore remains in the car when I go to pay - whereas the Shell card was always in my wallet. I can't understand why Shell have added an extra layer of complexity into what was a very simple process of collecting points. Needless to say, since they introduced the app, I've switched my fuel purchases to Esso where common sense still prevails (and where I now receive Nectar points)

  • Iain - 14/06/2019 18:02

    I don't need to use premium fuel and am not impressed by the "rewards" on offer or vague promises of "something" off fuel every 10th visit.

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