Shell has launched Shell Go+, a new rewards programme available to all fleets, based on station visits rather than points.
The programme, accessible via the Shell app, provides rewards on selected food and drink ranges and savings on fuel every 10 visits.
The new programme is available for all current Shell Drivers’ Club members as well as for new customers.
Rewards include money off fuel every tenth visit to a Shell site and £3 off every 300 litres when re-filling with Shell V-Power.
Members also receive rewards on every visit such as 10% off all hot drinks, Shell Helix Motor Oils and the new Jamie Oliver deli by Shell food range.
Shell Go+ also provides ‘surprise’ free rewards on a range of items from confectionary to car care, rewards that are personalised based on customer preferences and purchase history, thus delivering a tailored service to members.
Shell’s UK retail marketing manager Michael Hominick said: “This is the first time we have developed a rewards programme for all types of fleets, irrespective of their vehicle: whether that be heavy goods vehicles, large goods vehicles or passenger vehicles. All fleets deliver value and it’s important that our programme reflects this.
“Shell Go+ is built to reward those who are out working hard on the roads every day. Initiatives such as this are important in ensuring that drivers feel refreshed and valued and will ultimately help to increase driver loyalty and retention for fleet businesses.”