Fleet News

Europcar Group acquires car sharing company GuidaMi

GuidaMi

Europcar Group, through Ubeeqo - the mobility start-up in which Europcar owns a majority share - has acquired GuidaMi, the station-based car sharing reference company in Milan.

Ubeeqo already operates in France, Belgium, Germany, the United Kingdom and Spain. GuidaMi is the historical car sharing player in Milan with more than 150 cars already available in Milan’s streets with dedicated car park spaces within the city.

GuidaMi opens the Italian market to Ubeeqo and offers an innovative and user friendly service.

Benoît Chatelier, co-founder of Ubeeqo, said: “Milan is one of Europe’s most dynamic cities in the field of mobility solutions providing an alternative to private cars.

"We are glad, through this acquisition, to position Ubeeqo in this promising market with the same ambition we have in other cities: providing businesses and
individuals with a ground breaking alternative to car ownership and encouraging those who still own cars to sell them."

Fabrizio Ruggiero, Europcar group deputy CEO sales, marketing, customers and InterRent, said: “Just a few months after the acquisition of Bluemove in Spain, the Europcar Group is once again, through Ubeeqo, expanding across the car sharing market and is making a lively entry into yet another European country where our Group can capitalise on a solid position.

"This new acquisition marks a key step in our drive to become a global mobility solutions leader."



Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Comment as guest


Login  /  Register

Comments

No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee