Europcar Group, through Ubeeqo - the mobility start-up in which Europcar owns a majority share - has acquired GuidaMi, the station-based car sharing reference company in Milan.
Ubeeqo already operates in France, Belgium, Germany, the United Kingdom and Spain. GuidaMi is the historical car sharing player in Milan with more than 150 cars already available in Milan’s streets with dedicated car park spaces within the city.
GuidaMi opens the Italian market to Ubeeqo and offers an innovative and user friendly service.
Benoît Chatelier, co-founder of Ubeeqo, said: “Milan is one of Europe’s most dynamic cities in the field of mobility solutions providing an alternative to private cars.
"We are glad, through this acquisition, to position Ubeeqo in this promising market with the same ambition we have in other cities: providing businesses and
individuals with a ground breaking alternative to car ownership and encouraging those who still own cars to sell them."
Fabrizio Ruggiero, Europcar group deputy CEO sales, marketing, customers and InterRent, said: “Just a few months after the acquisition of Bluemove in Spain, the Europcar Group is once again, through Ubeeqo, expanding across the car sharing market and is making a lively entry into yet another European country where our Group can capitalise on a solid position.
"This new acquisition marks a key step in our drive to become a global mobility solutions leader."