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Mobileye targets fleet market with retro-fitted safety technologies

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Mobileye is growing its UK operation after undertaking trials of automated driver alerting technology with a number of UK fleets.

The project, which added Mobileye’s camera and software to existing commercial vehicles, found that automated alerts reduced the risk of collisions by up to 80%, cut at-fault accidents and save fuel.

The system warns against imminent collisions with pedestrians, cyclists or other vehicles, as well as an unsafe distance between the vehicle in front, speeding, and unintended lane departure.

Mobileye worked with several fleets in both the public and private sector to trial Mobileye’s latest forward facing camera and alert system, as well as the company’s Shield+ product which includes blind spot detection for larger vehicles on both the driver and passenger side.

The company said that one fleet that had an average of one at-fault collision per month in the previous 18 months reduced its three-month collision rate to zero after Mobileye’s technology had been installed.

Gil Ayalon, Mobileye’s regional director for Europe, said: “Our driver alerting technology - aimed specifically at commercial fleets - can be installed on any vehicle currently on the road today, bringing the same safety benefits for a fraction of the cost of renewing the vehicle.”

Mobileye is the driving force behind the Advanced Driver Assistance Systems (ADAS) offered by many of the world’s leading automotive manufacturers, including Volvo, BMW and General Motors.

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