Fleet decision-makers have been urged to book their places for the forthcoming ICFM Masterclass focusing on ‘big data’.

ICFM’s third Masterclass will analyse the changing landscape and how the unprecedented stream of information with the arrival of the connected car, the Internet of Things and the concept of Mobility-as-a-Service (MaaS), will help managers drive efficiencies.

The two-hour event, which is free to attend, will be held on Tuesday, October 3, from 10am-noon at the NEC, Birmingham.

Also taking place at the NEC - on Tuesday, October 3 and Wednesday, October 4 - is Fleet Management Live, which is organised by Fleet News.

Delegates attending the ICFM ‘Big Data Masterclass’ are, on leaving the seminar, invited to attend this event.

ICFM is also exhibiting at Fleet Management Live and ICFM chairman Paul Hollick and director Peter Eldridge will be among the speakers at 10 free-to-attend best practice workshops.

Speakers at the ICFM Big Data Masterclass will highlight how technology is reinventing the way both fleets and the whole arena of corporate travel is being strategically managed. Delegates will hear from:

•  Hollick, who in addition to being ICFM chairman is managing director of global mileage audit and fuel expense management specialist TMC (The Miles Consultancy), who will highlight how big data and information feeds directly from expense systems, employees and vehicles are providing fleet chiefs with critical in depth information on where, when and how employees are travelling and the insight enabling greater cost control over key cost areas notably: fuel/mileage management, optimised vehicle selection and service, maintenance and repair.
• Justin Whitston, chief executive of Fleetondemand, one of Europe’s leaders for business MaaS and the developers of Mobilleo, an online platform that combines all modes of business travel - company cars, rental cars and other forms of corporate travel including planes and trains - into one smart mobility solution designed to reduce both journey costs and administration.
• ICFM director Martin Evans, managing director of Jaama, the UK’s leading fleet and asset management software company, who will explain why it is vital that big data from vehicles and suppliers is fed directly into sophisticated software management systems enabling detailed analysis of cost areas and the more effective and efficient management of assets, drivers and journeys.

Hollick said: “It is vital that ICFM highlights how the fleet and business travel sectors are converging within the mobility arena.

“Technology and the arrival of big data is behind that transformation, which is being driven by motor manufacturers, contract hire and leasing companies and business travel providers.

“It is critical that fleet leaders, who are increasingly becoming mobility providers, embrace the new world of big data.

“The traditional fleet manager role of managing vehicles and drivers is over - or at least coming to an end - and the age of the mobility manager is arriving.

"Our third ICFM Masterclass will point the way forward for fleet decision-makers and explain how technology and ‘big data’ will drive efficiencies across corporate travel.

"We are at the start of a new era - mobility management - and it is one fleet decision-makers must embrace.”

ICFM launched its Masterclass programme earlier this year with the aim of tackling the big issues facing fleet decision-makers with expert speakers.

It has already held Masterclasses on this year’s tax changes to car salary sacrifice scheme and cash or car allowance rules and occupational road risk management.

For further information on the big data Masterclass and to book a place email the ICFM hub at administration@icfm.com.

For more information on Fleet Management Live, click here.