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Online auction site DealerTrade Auction announces launch

Justin Lane MD Dealer Trade Auction 2017

DealerTrade Auction, a new online auction website has just launched following a six-figure investment by Independent Motor Auctions.

Backed by "leading-edge technology", DealerTrade Auction caters for the whole of the automotive market, not just franchised dealers.

Independent Motor Auctions’ managing director Justin Lane (pictured) said: “We have invested heavily in the development of Dealer Trade Auction and it is supported by over 100 years of motor experience between the two companies that are behind it.

“We can now offer local and national clients two auction sites in Leeds and Blackpool, as well as our new online auction service.

“We have worked closely with DealerTrade over the last six months to create the new auction website, where vendors can upload cars themselves, with the vehicle remaining on their premises. 

“The winning bidder pays the vendor, so the vehicle owner stays in full control thoughout the auction. Buyers are charged a nominal fee.

“We are delighted that so many companies have already agreed to use the free-to-sell service. 

“Up until now, the majority of online auctions have specialised in one area of the market, but now a host of automotive clients can access our free-to-sell auction service.”

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