More people in the UK research the Nissan Leaf online than any other electric car, research from Sophus3 has shown.
The company analysed one billion digital interactions of car brand websites in 2018 and found that the Mitsubishi Outlander PHEV was a strong second, and the Volkswagen e-Golf third.
Sophus3 says electric cars - which it defines as pure and hybrid electric cars – is the fourth most searched for range of models in the UK, behind SUV, supermini and compact.
Scott Gairns, managing director of Sophus3, said: “We all know that electric car interest is growing, and it’s clear from our analysis that as a segment it is now more popular for online research and interest than sports cars, city cars and even midsize executive cars.”
The analysis found that electric car considerers spend over 33% more time on model pages than traditional car researchers.
Those booking a test drive request are spending a 70% longer on the model page of their choice than for a traditional car test drive request.