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DriveTech congratulates AA on road safety award

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DriveTech has congratulated the AA Charitable Trust on winning the Prince Michael International Road Safety Award for ten years of innovative road safety campaigns.

The award was presented at a ceremony at The Savoy, London, in December 2018 by HRH Prince Michael of Kent. AA Trust director Edmund King and AA campaigns manager Lorna Lee received the award from Prince Michael of Kent.

AA Trust’s director Edmund King said: “Since the AA Charitable Trust was founded, we have seen many changes to our roads, such as smart motorways, increasing traffic volumes and worsening road conditions. 

“We have tried to ensure that we have always supported the UK’s drivers through the changes of the last ten years with our courses and campaigns.” 

In the ten years that The AA Charitable Trust for Road Safety and The Environment has been running it has funded hundreds of thousands of pounds’ worth of driver improvement courses targeting:

  • Young drivers (Drive Smart)
  • Nervous drivers (Drive Confident)
  • Motorway driving skills (Drive Motorway)
  • Electric vehicle driving (Drive Electric)

It has also run a number of award-winning road safety campaigns including Think Bikes!, Drive for Opportunity, Driver Distraction and Designated Driver.

DriveTech has supported and endorsed these campaigns as they “complement and underpin many of our own safety messages specific to the business driving community”.

DriveTech’s head of marketing Colin Paterson said: “Within DriveTech we aim to support and amplify these messages to our own market dovetailing with our own more specific business driving road safety and risk reduction messaging.

“We’re proud of the AA Trust award win and the work that Edmund, Lorna and the rest of the AA communications team deliver, and will wholeheartedly continue to support this core road safety messaging.”

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