Fleet News

Fleets targeted by police in nationwide road safety campaign

1.7m drivers speed on every journey

Police forces across the UK will be targeting those who drive for work this week for a variety of common offences as part of Project Edward, the nationwide road safety campaign.

The offences likely to be targeted by police forces are driver speed, maintenance, fatigue, loading, driver behaviour and towing for work.

Warwickshire Police are operating one of the Highways England Operation Tramline cabs all week while the other cabs will be in action elsewhere in the country.

Operation Tramline is a collaboration between Highways England and the police at a national level to target dangerously driven commercial vehicles, other high sided vehicles and private cars to improve compliance and to reduce the number of incidents caused by unsafe driver behaviour on the strategic road network.

Operation SNAP is also taking place this week, a police response to the submissions of video and photographic evidence from members of the public in relation to witnessed driving offences.

Positioned around ‘Every Day Without a Road Death’, Project Edward returns this year with a week of road safety activity including a virtual road trip sponsored by Mercedes-Benz Vans, taking in four stops each day, sharing interviews, stories, quizzes and information focussed around work-related road risk for drivers and managers.

The campaign will be delivered in association with police forces across the UK as well as Highways England through their Driving for Better Business (DfBB) Campaign, the Association of Road Risk Management (ARRM) and the charity, TyreSafe.

It is also supporting the One Road, One Week campaign of police enforcement activity this week (September 14-18).

Driving for Better Business is one of the lead partners on the campaign, who have recently launched a free driver app to help fleet operators manage the safe return of furloughed staff, who normally drive for work, and their unused vehicles following the Coronavirus lockdown.

The complete package of management portal and driver app is free to use for businesses with 10 or more vehicles and can be downloaded from: www.drivingforbetterbusiness.com/ready.

DriveTech have also launched a preview of its new Driver’s Mate animations, informational videos intended to provide bite-sized nudges to improve aspexts of professional driver behaviour, as part of Project Edward.

Colin Paterson, head of marketing at DriveTech, said: “We will contribute to this campaign message and hope that the Driver Behaviour webinar, and other road safety content we can provide during the week, will have a tangible impact to reduce road deaths and serious collisions.”

You can view the schedule of the Project Edward road trip here.

Click here for safety and risk management best practice and procurement insight

Login to comment


No comments have been made yet.

Related content

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee