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Alphabet revamps its Driver App to ‘enhance user experience’

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Alphabet (GB) is launching its latest version of its AlphaGuide app, with more self-service solutions, such as the mileage tracker, nearby fuel and charge stations, service booking options, damage reporting, tyre replacements and bespoke hotlines, which are tailored to individual customers.

In AlphaCity markets, the app will even double as a car key.

Alphabet is also working on developing further functionality for the app, to support Alphabet’s drivers during the whole lease cycle with payment options, order updates, email based log-ins and LCV driver checklists which they can submit directly to their fleet manager.

The app is already available in 13 countries across Europe.

Markus Deusing, global chief commercial officer at Alphabet, said: “The easy accessibility of important functions is not just for convenience.

“We think about the moments when our drivers need our services the most in stressful situations like minor accidents, a flat tyre or for paying a fine. The new AlphaGuide app is going to be the central point for all of the driver’s mobility needs.”

He continued: “Back in 2010, we were the first provider in our industry to introduce such an app – and we are continually working to improve and add new features to it.

“For example, enabling activation and payment at electric charging stations via the app will provide a more seamless and less complicated experience.

“Moreover, we are also working on the launch of a new feature which combines image recognition and machine learning.”

The new feature will detect minor issues like scratches, tyre or glass damage through the smart phone camera and automatically suggest services like roadside assistance.

“With our new AlphaGuide, support and on-demand information are just a tap away,” said Deusing.

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