Fleet News

Road Safety Week: Tracker urges fleets to be road safety heroes

Mark Rose MD of Tracker

Tracker is urging fleet managers to become Road Safety Heroes, with the help of asset management software.

By embracing in-the-moment telematics solutions, Tracker says that fleet managers can not only monitor road conditions, weather, traffic and more to enable safer operations, but also intervene to resolve critical issues such as vehicle failures, dangerous driving behaviour and impending collisions.

Coordinated by Brake, the road safety charity, the theme of Road Safety Week 2021 is Road Safety Heroes, celebrating the heroic work of road safety professionals, and explaining how everyone can all play a part in making journeys safer for the benefit of all.

Tracker is supporting Road Safety Week by reminding fleet managers of the importance of their role in improving driver behaviour and reducing road traffic accidents.  

“Current challenges such as the HGV driver shortage, the fuel crisis, lack of vehicle spare-parts and the looming winter months that can bring harsher driving conditions, will all be adding to fleet manager woes,” said Mark Rose (pictured), managing director for Tracker.    

“With these hurdles in mind, Road Safety Week couldn’t be a more timely and vital reminder to businesses operating a fleet just how crucial it is to invest in practical telematics solutions that will help them keep their drivers and other road users safe.”

The recent UK launch of CalAmp’s fleet management software  iOn by Tracker, offers businesses real-time data accessibility and visibility through a platform to determine exactly where fleet assets are and how they are performing, crucial for optimising fleet efficiency and safety, it says.

“It is vital that businesses empower their fleet managers by giving them the best tools available, ones that deliver business-critical intelligence and intuitively provide access to dashboards, reports and alerts so that they can act upon that intel,” continued Rose.

“By implementing our fleet telematics and connected solutions, fleet managers can stay in control, while meeting their duty of care obligations, protecting all road users and ultimately becoming Road Safety Heroes.” 

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