Fleet Logistics has launched its first mobility solution aimed at businesses as it says the company car is no longer the most attractive option for all its customers.
'MobilityBudget' will offer managed mobility across areas like personal leasing, shared transport and public transport initially in Germany, with Fleet Logistics saying the product will be rolled out to other countries in due course.
The new service is both web and app-based and is intended to provide a transparent and automated process to optimise internal cash allowance processes or offer an alternative to meet employees’ need for alternative mobility.
The launch of the new MobilityBudget service begins the transition for Fleet Logistics from pure fleet management provider to becoming a managed mobility solutions specialist.
Steffen Schick, Fleet Logistics chief executive, said: “The company car is no longer the most attractive option for every single user group, neither as a source of mobility nor as a benefit.
"This is why we are broadening the mobility options we are offering.
“In this context, it is important to us that we offer a high degree of flexibility to our clients by combining a growing choice of mobility services and turning them into simple, digital and cost-effective solutions.
“This is what we call Managed Mobility as a Service (MMaaS,) to differentiate it from Mobility as a Service (MaaS).
“We have listened carefully to our customers and have created a solution, not to replace our core business, but to expand our service offering to ensure we are meeting all our customers’ needs,” he said.
MobilityBudget will first launch in Germany in January 2021 and then a second as yet to be named European country in the second half of the year.
It's not yet clear whether the UK will be the second market for MobilityBudget.
However, Fleet Logistics said it will be rolling out the service across Europe and countries that have governments that offer tax benefits for mobility services will be prioritised.
Fleet Logistics currently manages a vehicle portfolio of around 180,000 vehicles across 27 countries.
Schick said Fleet Logistics had been holding ongoing discussions around environmental sustainability, with both customers and their employees searching for alternative solutions to traditional company car usage.
“Reconciling the needs of employees with the objectives of employers, while maintaining a high level of flexibility, was another consideration,” he said.
Schick continued: “The entire process behind MobilityBudget is digital with a high portion of flexibility and worldwide freedom of mobility usage – which is an important consideration nowadays.
“The value-add for employers is twofold: first they can decide on how the tax benefit is split between the user and themselves, and second, they get a good view of users’ mobility needs and preferences.
“From an employer’s perspective, MobilityBudget is not only an attractive benefit to staff, but it also offers them valuable insights into the aggregated usage of mobility types by their staff,” he said.