Fleet News

Audi Q4 e-tron tops salary sacrifice orders

Audi Q4 e-tron

Volkswagen Group brands are responsible for the lion’s share of new electric vehicles (EVs) ordered through Fleet Evolution’s salary sacrifice scheme in the past six months.

The new Audi Q4 e-tron is the most popular salary sacrifice car with 16% of new vehicle orders, ahead of the Tesla Model 3 in second place with 15%.

In third place was the Porsche Taycan followed by the Kia e-Niro in fourth spot, before VW Group models then claimed the next four places, through the Audi e-tron, Skoda Enyaq, VW ID3 and VW ID4, to record six of the top ten best-selling EV models.

Between them, VW Group models accounted for more than a third (36%) of all new EV orders that Fleet Evolution has received in the past six months.

“We are having a record year, with orders up 150% on last year when a number of lockdowns and a huge amount of uncertainty caused by the Covid pandemic put a stranglehold on orders,” said Fleet Evolution founder and managing director, Andrew Leech. “But, with more certainty, the nationwide vaccine roll-out and a return of business and consumer confidence, we have seen orders rebound very strongly as more employees realise what an attractive proposition an EV on salary sacrifice is.

“However, what is becoming increasingly apparent, especially in the last six months, is the domination by Volkswagen Group of our EV order bank, with an array of new models coming increasingly to the fore.”

Leech says the Tesla brand has lost some of its allure among its salary sacrifice customers, which total around 400 businesses with between three and 10,000 employees, and had now lost its number one position.

He said: “The Tesla Model 3 has been our number one model for a long time. But we are now seeing its dominance eroded by VW Group models, probably as buyers move away from the saloon shape and towards the SUV models that dominate much of the UK and European new car markets.”   

Leech says customers are now faced with a much wider choice of models, many of which are from mainstream manufacturers and very competitively priced.

Make/model  % of orders
Audi Q4 e-tron 15.68
Tesla Model 3 15.14
Porsche Taycan 6.49
Kia e-Niro 4.32
Audi e-tron 3.78
Skoda Enyaq 3.78
VW ID3 3.51


Fleet News Awards 2022: 'back in black'

The sun has set (and, indeed, the rain subsided) on the Fleet News Awards 2021 Summer Garden Party and our gaze is now firmly fixed on a return to our traditional home at Grosvenor House Hotel for the 2022 Awards.

Sponsorship: contact Lucy Herbert and Emma Rogers now to discuss the opportunities available.

Table bookings: ensure you are part of the Fleet News Awards 2022.  Premium tables, standard tables and tickets available - celebrate with your colleagues, meet old friends and make new acquaintances. Call Michaela Brock on 01733 468000 or email michaela.brock@bauermedia.co.uk.

Covid safety

Awards website

Click here for fleet funding best practice and procurement insight

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment


No comments have been made yet.

Related content

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee