Lloyds Banking Group has won the best livery of the year at the Commercial Fleet Awards 2017.

Stephen Briers, editor-in-chief, Commercial Fleet (left) presents the award to Richard Tilden, head of commercial vehicles, Lloyds Banking Group (centre) and Ryan Hunter, design manager, branch formats and design at the bank

Judges’ comments

With excellent use of design which perfectly represents the brand, the Lloyds livery delivers on key objectives including safety with enhanced visibility.

It goes beyond mere graphics with efficiency (pear-shaped box design) and safety (rear cameras and lighting around the base during the dark).

No one could miss this van if it pulled up outside their house.

 

Finalists

  • Bank of Scotland 
  • DPD UK 
  • Lloyds Banking Group

 

Pictured: Stephen Briers, editor-in-chief, Commercial Fleet (left) presents the award to Richard Tilden, head of commercial vehicles, Lloyds Banking Group (centre) and Ryan Hunter, design manager,
branch formats and design at the bank

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