Bridgestone has hired Brett Emerson and Greg Ward (pictured) to senior director positions, adding to both its consumer and commercial sales sectors.

Emerson will return to Bridgestone, where he worked previously, taking on the role of consumer business unit director for the North region.

He was previously a sales director at the Warwick-based business from 2002 to 2014.

Ward has been hired as north region commercial business unit director, replacing the retiring John Folliss.

However, Ward (pictured below), has been working in different roles for the company for the last 17 years.

Emerson said: “I’m thrilled to be back at Bridgestone, at such an exciting time for the business.

“Bridgestone’s premium product portfolio is amongst the very best in the industry and with its talented consumer team boasting so much knowledge and experience, there is a great deal to be optimistic and excited about in the future.”

Both Emerson and Ward will share responsibility for continuing to develop Bridgestone’s position in the UK and Ireland regarding its mobility solutions.

Ward said: “We’re constantly evolving at Bridgestone and are embracing a digital future, as seen with our recent acquisition of TomTom Telematics, the number one provider of digital fleet solutions in Europe.

“Webfleet Solutions, as the company will be known, will support businesses with real-time information on vehicle locations, insight into driver behaviour, data on fuel usage and the ability to communicate with their team in the field.

“Our customers are facing more challenges than ever before and our priority is to heavily investing to be the partner they need in this time of change, as we move to a market-leading mobility solutions provider.”