Fleet News

Hyundai to relaunch fleet dealer programme

Hyundai CCIA

Hyundai will next month relaunch its fleet dealer programme (Hyundai Business Centres) to grow SME registrations.

The manufacturer showcased its hi-tech Genesis executive saloon and hydrogen fuel cell ix35 at Company Car in Action, with both models available to drive.

Other models which visitors were able to test on Millbrook Proving Ground’s purpose-built circuits were the revised i30 and i40 Tourer – both making their CCIA debuts – as well as the i20 and the Fleet News award-winning i10 supermini.

Fleet News: What are your expectations for the rest of 2015?

Martin Wilson, fleet and remarketing director: Our true fleet sales were up 15% year-on-year in the first quarter which is just slightly ahead of expectations. We expect to grow at a similar sort of pace over the rest of the year.

FN: Are you introducing, or have you recently introduced, any new initiatives for fleets?

MW: We are relaunching our fleet dealer programme (Hyundai Business Centres) next month and that will include greater systems of marketing, lead regeneration, CRM management, help with demo vehicles and a few specific plans to allow dealers to attack their specific markets as well.

We have to make sure the network we’ve got has the right approach to fleet customers, because if we’re doing everything right and it falls down at the point of sale, then why are we doing it?

FN: What new fleet models are you due to launch this year?

MW: A facelifted Sante Fe is coming in September, as is a new Tucson. This will replace the ix35 and will be another huge step forward: it’s a brand new car with new drivetrains and lower CO2 figures.

This will help drive growth in the small business and user-chooser segments.

Next year we’ve got another raft of new product, including an all-new product which I can’t really talk about. We’ll also have new powertrains coming for existing models. 

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