Peugeot UK has promoted Simon Bisp from head of sales programmes to sales director.
He has been with PSA Group for 15 years and has held several key roles company, including posts in distribution, aftersales and sales zone management.
Bisp's new role will commence this month and he will oversee the growth of the Peugeot brand in the UK as the company prepares to introduce key new models, including the all-new 3008 SUV, which will be unveiled at the Paris Motor Show in October.
He said: “I very much looking forward to the next chapter with Peugeot. We have a real opportunity to deliver outstanding results with an ever-stronger product range, so this will be our focus in the coming months."