Jaguar Land Rover (JLR) has become the latest manufacturer to announce a car subscription service.
The unlimited mileage contracts provides customers with a new car for 12-months, for a fixed monthly cost.
A Jaguar E-Pace is the cheapest model available, priced from £910 per month.
Maintenance, including tyres and glass, plus insurance and breakdown cover is included, so drivers just pay for fuel.
Carpe is operated by JLR’s mobility arm InMotion Ventures.
Sebastian Peck, managing director of InMotion Ventures, said: “We know there is appetite for unlimited motoring packages and demand is growing rapidly for subscription services that better meet individual needs. For people who love driving premium vehicles but are tired of inflexible contracts, a subscription to Carpe is the solution. We aim to give our customers as much flexibility, freedom and choice as we can. We are excited to see Carpe come to market.”