Ford has introduced a new entry-level Trend trim to the Fiesta range, replacing the Zetec name that has been used since 1998.
The new Trend is priced at £15,995 on-the-road (£15,770 P11d), an uplift of more than £500 over the Zetec’s starting price.
It is offered in three- and five-door bodystyles and comes better equipped than the outgoing entry-level Fiesta.
Standard equipment includes 16-inch alloy wheels, air conditioning, a heated front windscreen, tinted rear windows and metallic paint.
Ford’s latest SYNC infotainment system is also fitted, with an eight-inch touchscreen, DAB, Apple Carplay and Android Auto.
Lane keep assist is also fitted as standard. Parking sensors and electric folding door mirrors can be added for £400, as part of the City Pack.
The Fiesta Trend is only available in conjunction with an 85PS 1.1-litre petrol engine and five-speed manual gearbox.
It emits 114g/km of CO2 and returns 44.8-48.7mpg. Company car drivers will pay from £68 per month (20% taxpayer) in benefit-in-kind tax.
Ford expects the new model to account for one in every four Fiestas sold in the UK.
Andy Barratt, Ford of Britain managing director, said: “Our new Fiesta Trend has stand-out appeal thanks to looks and equipment. It has been designed with our value Fiesta shopper in mind and represents the package of styling and ease of use they require.”
The Fiesta remains available in Titanium, Titanium X, ST Line, ST Line X and Active trim levels. Prices for other models are unchanged.