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Road sign-reading tech could cut speeding fines

Road sign-reading technology could collectively save drivers millions of pounds by helping them avoid breaking the speed limit, according to Seat.

The technology uses a front-mounted camera to detect speed limit signs and automatically adjusts a vehicle's speed. It can also scan school zones and other road signs.

A study of 2,000 UK motorists by Seat found that nearly 10% admitted to being caught speeding annually and more than three quarters (76%) of drivers aren’t always aware what speed they are travelling at.

The manufacturer calculated that by employing road sign-reading technology it could save drivers collectively £327 million based on 10% of licensed drivers in England being issued £100 for an SP30 speeding offence.

Richard Harrison, managing director of Seat UK, said: “It’s certainly eye opening to see that significant numbers of motorists aren’t necessarily always aware of their own speeds, but thankfully there is in-car technology – like our Dynamic Road Sign Display – already on the market to make drivers safer on the road.”

Statistics compiled by the Department for Transport (DfT) showed that over 50% of cars exceeded the speed limit on 30mph roads, while 47% of cars broke the limit on motorways in 2020.

From the research, 40% of drivers said they would want a similar technology to Seat’s Dynamic Road Sign Display technology – featured in the new Seat Leon - on their car if it was available.

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