Stellantis will invest more than £25 billion in vehicle connectivity and electrification as it seeks to create a new revenue stream from software-enabled products and subscriptions.
The car maker, which owns Abarth, Alfa Romeo, Citroen, DS Automobiles, Fiat, Jeep, Maserati, Peugeot and Vauxhall, expects to generate more than £17m in revenue from new digital services by 2030.
This transformation will move Stellantis’ vehicles from today’s dedicated electronic architectures to an open software-defined platform that "seamlessly integrates with customers’ digital lives".
It will enable drivers to add features and services via regular over-the-air (OTA) updates, years after the vehicle has been built.
“Our electrification and software strategies will support the shift to become a sustainable mobility tech company to lead the pack, leveraging the associated business growth with over-the-air features and services, and delivering the best experience to our customers,” said Carlos Tavares, Stellantis CEO.
Stellantis says its software strategy “works hand-in-hand” with its vehicle electrification plans, which targets that more than 70% of its vehicle sales in Europe will be low emission vehicles by 2030.
Stellantis has 12m monetizable connected vehicles on the road currently. By 2024, it expects the majority of its vehicles will be fully updateable over-the-air. By 2026, the business expects to have 26m connected vehicles with the potential to make more than £3bn in revenue.