Fleet News

FCA appoints new brand boss for Jeep and Alfa Romeo

Andrew Tracey, FCA brand country manager, Alfa Romeo Jeep

Fiat Chrysler Automobiles (FCA) has appointed Andrew Tracey as brand country manager for Alfa Romeo and Jeep.

He takes over from Damien Dally who has moved to a role in FCA’s headquarters, in Turin.

Tracey brings to Alfa and Jeep’s UK operations more than 15 years’ experience across senior roles in automotive sales, marketing, product and planning functions. He has most recently held the role of head of marketing at Seat, overseeing the company’s brand and product strategy.

Tracey said:  “I’m looking forward to the opportunities that cars such as the new Jeep Compass and Alfa Romeo Stelvio will present us as we further grow our business in the UK market.”


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