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Subaru UK appoints Chris Graham as managing director

Chris Graham, managing director of Subaru UK

Subaru UK has announced the appointment of Chris Graham as managing director.

He replaces former managing director Paul Tunnicliffe, who has moved to the IM Group business as automotive development director.

Graham has previously worked for Subaru UK in commercial roles and brings experience of the brand to his new role.

Prior to his appointment, he led the Citroen and DS Ireland business for two-and-a-half years, increasing sales, performance and building the success of the Irish network.

He was responsible for the strategic and tactical operations of the business, drawing from his 20 years of experience with IM Group as an importer in the UK and Europe.

Graham said: “I’m looking forward to working together with the Subaru team and network to push the brand forward in 2018 and bring Subaru to the forefront of the industry.

"My vision for Subaru to become the fastest growing brand of 2018 is bold, it’s ambitious but, most importantly, it’s realistic.”

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