Revive has promoted Kelly Blackmore-Lee from head of franchise operations south to business development director, alongside other senior appointments.

She joins managing director Mark Llewellyn, operations director Terry Mullen and franchise director Cathryn Hayes on the Revive board.

Previously head of compliance at the British Franchise Association (bfa), Blackmore-Lee was recruited by Revive last year to take up the newly created post of head of franchise operations south.

Llewellyn said: “Kelly has done a great job heading up the franchise network support division and we feel the time is right for her to carry out this function at board level.”

Mullen said: “Originally it was just Mark and I on the board but as our business grew we recognised the need to invest in more top-level people. 

"We invited Cathryn Hayes, one of the most respected and influential figures in the franchise industry to join us as franchise director in 2016 and it makes sense to bolster our board even further now with the addition of Kelly.

“I and my fellow directors extend a warm welcome to her.”

Blackmore-Lee said: “I’m delighted to be asked to join the board of Revive to continue the strong focus on franchisee support that we pride ourselves on at Revive and I’m looking forward to working even more closely with my fellow directors.”

Two other senior appointments have also been made to further strengthen Revive’s top class franchisee support. Steve Bramley has joined the business development team to mentor the franchisees in the North.

He has over 20 years’ experience in franchising gained from working with three well known UK brands. He has also supported the work of the BFA promoting ethical franchising as a board director and Midlands forum chairperson. 

Lisa Fenton has been appointed learning and development manager and is responsible for developing and overseeing Revive’s training programmes and managing the training team.

Before joining Revive she ran her own training consultancy and was head of training for National Express.

Pictured: (L) Kelly Blackmore-Lee, Cathryn Hayes QFP, Terry Mullen and Mark Llewellyn