Skoda UK has appointed Kevin Rendell as its new head of sales operations following five years as head of aftersales at Volkswagen UK.

He has had a career of almost 30 years so far with Volkswagen Group with roles across aftersales, sales and product in Seat, Volkswagen, Volkswagen Group Services and Volkswagen Commercial Vehicles.

Rendell replaces John French, who leaves Skoda UK to become head of product planning for Seat and Cupra UK.

Rod McLeod, brand director at Skoda UK, said: “Kevin has been a crucial part of Volkswagen Group’s success in the UK over the years.

“He brings with him a wealth of experience that will prove invaluable as Skoda readies itself for the next phase of its growth plans.”

The brand has recently unveiled its fourth-generation Fabia, which will arrive in the UK next year, as well as its new fully-electric Enyaq iV SUV.