Webfleet launches AI-powered Fleet Advisor tool

Webfleet has introduced a new AI-powered solution designed to simplify how fleet teams access and act on vital operational data.

Fleet Advisor combines generative AI with real-time fleet insights to answer business-critical questions in seconds.

Initially available in the UK and Ireland, the tool enables users to type a query in natural language – such as mileage trends, idling times or fuel consumption – and receive clear, visual answers with context, suggestions and next-step recommendations.

Webfleet claims the new system makes it easier for any member of the fleet team, regardless of technical experience, to manage complex processes, quickly identify risks and make data-driven decisions that improve safety, efficiency and cost control.

“With Fleet Advisor, fleet decision-making becomes easier, faster and smarter,” said Jan Maarten de Vries, president of Fleet Management Solutions at Bridgestone.

“It’s a big step toward a future where AI acts as a co-pilot in every fleet operation – and Webfleet is proud to lead the way.”

Fleet Advisor is built on a foundation of robust data protection. It is certified to ISO/IEC 27001:2017 – Europe’s most recognised information security standard – and complies with both GDPR and the AI Act.

These safeguards ensure data privacy and responsible AI use, giving businesses seamless access to insight without compromising sensitive information.

At launch, Fleet Advisor is integrated with Webfleet’s OptiDrive 360 driver coaching solution.

With generative AI at its core, Fleet Advisor can provide deeper insights into behaviour such as harsh braking, speeding and fuel consumption in seconds – acting as a tool to help fleet operators make targeted improvements which will enhance safety, reduce costs and cut emissions.

“Looking ahead, fleets will benefit from even smarter dashboards, intelligent benchmarking and real-time KPIs that not only reveal trends but anticipate them,” said Raghunath Banerjee, vice president data solutions at Bridgestone.

“We’re heading towards an AI-driven future where fleet solutions adapt to each business’s unique needs – personalised, powerfully and proactively.”

With international rollout planned for later in 2025, Webfleet is set to make AI-powered decision-making accessible to fleet operations across the globe – helping businesses of all sizes unlock smarter, faster and more sustainable ways of working.