Fleet News

Kia UK rides the pandemic and microchip shortages storm

Kia UK sales director Steve Hicks

If the saying ‘when the going gets tough, the tough get going’ rings true, then Kia UK is made of very stern stuff indeed.

During the financial crisis of 2009, it was one of the main manufacturer beneficiaries of the Government’s scrappage scheme as it capitalised on the car-buying incentive to supercharge its registrations and establish itself as a mainstream brand.

And now, in the toughest market conditions since – the result of the Covid-19 pandemic and vehicle supply shortages – it has been one of the few manufacturers in the UK to grow its market share, with this success driven by the fleet sector.

Kia UK is on track to achieve its 2021 sales target of 90,000 cars despite the country going back into lockdown at the start of the year and a disappointing Q1 which saw it 7,000 registrations behind its curve.

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment


No comments have been made yet.

Related content

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee