After launching a presence on social media last year, Arval has seen its social presence grow through Twitter and Facebook, helping it engage with thousands of businesses and their drivers.
In less than a year, Arval has built up nearly 11,000 Facebook Page Likes and more than 2,000 Twitter Followers in the UK alone.
Both channels continue to grow and engagement levels are strong as an increasing audience looks at the useful content that Arval is posting.
Arval decided to launch the tools for a number of reasons:
- It was clear that social media is a method that people want to use to receive and digest information
- Growing smartphone and tablet penetration has increased the accessibility of social media channels allowing Arval to reach new audiences
- It provides a new and easy way for Arval customers, drivers and new prospects to get in touch
- It’s an effective way of providing useful and interesting information to relevant audiences
Robert Pieczka, marketing & insurance director at Arval, said: When we launched social media we knew that we were doing it for sound reasons, in particular to provide useful information to our customers and drivers in a format that is accessible to them.
“However, I don’t think at the time we anticipated what a successful communications channel it would provide.”
He added: “It is essential that leasing companies can utilise the latest technology to support their customers and drivers.
“Social media is a great example and a strategy built around interesting, unique and useful content is making a positive difference for our users.”
Arval’s social media presence forms part of the Arval Smart Experience. This is a digital solution which includes tablet optimised information resources and dashboards for fleet managers as well as apps for drivers utilising the GPS on the phone.
All of these elements are free to Arval customers and their drivers.