Research revealed by Michelin discovered more than 370 million litres of fuel is being wasted each year and £440million pounds spent by driving with the under-inflated tyres.

Michelin’s head of communications, Peter Snelling, said: “Based on the findings of Michelin's 2009 campaign, if all of the cars in the UK were running on correctly inflated tyres then motorists would save more than £440 million and more than 370 million litres of fuel a year. As a result, CO₂ emissions would also be reduced by almost 1 million tonnes.

“Michelin’s 2010, Fill Up With Air campaign is going to be the biggest to date with more than 50 locations included in the tour.

“It really is a matter of life and death and people should learn to check their tyres regularly and thoroughly which is what we can help them to do.

“Tyres that are under inflated can cause poor handling on the road and potentially lead to serious accidents and put lives at risk.

“Last year we checked more than 5,000 cars and the results showed that some motorists in this country are simply not taking tyre maintenance seriously. This year the Michelin Fill Up With Air team will be visiting more locations than ever before, so if we’re in your town please take 10 minutes to come in for a free tyre check.”

Michelin is campaigning to make drivers aware that the wrong tyre pressures can mean tyres wear out more quickly as well as increasing the car’s fuel consumption. With fuel prices at an all-time high it is now more important than ever that people set their tyres to the correct pressure.

Peter Snelling added: “It is not only the nation’s purse which is suffering but the environment too. If motorists consume less fuel by having the correct tyre pressure then they produce less Co2 emissions which is much better for the environment.”

See the video of the Fill Up with Air Roadshow below.