Fleet News

Fleet 'crucial to Toledo success'

SMALL and medium fleet operators are set to play a crucial role in deciding the success of SEAT's next Toledo model in Britain. Due to be unveiled in the autumn and reach the showrooms next spring, the crucial mid-size replacement car is to spearhead the Spanish company's UK market ambitions, SEAT UK director Kevin Rose told Fleet NewsNet.

'Next year's first quarter will see us at a tremendous rate of activity. The launch of Toledo and a heavily-revised Ibiza gives us the chance to change our core range in one hit, and our new Audi A3-sized hatchback could also be arriving soon afterwards. Our products cover 43% of the market, but that will rise to more than 80% by the time the changes are in place.

'We're on course to sell more than 23,000 units this year and I think the new cars will drive us to the 35,000 mark by the year 2000 - but the fleet market is critical to our development,' he said. Under a business sales programme launched nine months ago, the company's 125 dealers are building an extensive business customer database in readiness for the new Toledo.

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment


No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee