Total Accord sales are set to rise to about 25,000 units a year, with most purchased or leased by business users. The five-door is expected to account for about half of total Accord sales, with UK deliveries set to start in September. There is expected to be a slight price premium for the new car over the saloon, with prices ranging from £15,000 to £22,000. The five-door Accord is the fourth Honda in production at Swindon, joining the Accord four-door, Civic five-door and Civic Aerodeck.
Honda is part way through a £1.15billion investment in its UK manufacturing capability and product line. The current phase includes £240million on new models and the creation of a second car plant scheduled for the end of 2000 and costing £130million. Honda also has a second investment phase during which future spend on new vehicles looks set to be £200million by 2002.
Early next year, Honda will begin importing the Logo, a Japanese-made small car introduced in other European markets earlier this year. Provisional data gives a combined fuel economy figure of 41.5mpg and a CO2 emission rating of 160gm/km. A spokesman said it will be act as a 'stop-gap' in the B-segment market until an all-new small car is launched in 2002. Work is about to start on Honda's second European car plant at Swindon which will be the home of the new car.