Called GreenZone, the dealership is situated at Umea in northern Sweden and is expected to 'provide valuable knowledge for possible future global application'. The car showroom is equipped with a geo-thermal system and thermal solar collectors to regulate the heating of the building. Other energy-saving equipment links the dealership, restaurant and fuel station to allow excess heat from the restaurant kitchens to heat the showroom.
He said this strategy will give dealers the critical mass and turnover to develop the services required by worldclass brands.
'We think we could sell all the brands from one site, and where we have a chance to convince dealers to do this we will do it,' said Reitzle. (July 2000)