The manufacturer will also work closely with Europcar, the daily rental company it owns, to offer fleet customers the chance to use 'mobility tickets'.
The group's international fleet department will this year create an international agreement, meaning fleets need only sign one contract for a multi-country supply deal.
'One contract for the customer makes it so much simpler to implement pan-European supply deals,' said Jean-Marc Gales, VW executive director group marketing, fleet and direct sales. 'It means all financial and leasing aspects will be included in that one contract.
'If a customer wants 2,000 cars in Europe and 20 in Lapland, then it will be our job to sort that out,' Gales added.
Commenting on the type of services it plans to offer in conjunction with Europcar, Gales said: 'We want to supply mobility tickets for our key account customers. It means if drivers want a certain car for the weekend, they can have it.'