Fleet News

Toyota award

TOYOTA Fleet has scooped a gold award from the Institute of Sales Promotion for its 'flowers' direct mail campaign.

Fleet managers were invited to a two-day test drive by receiving a bouquet of flowers from Interflora. Kevin Ledgar, Toyota Fleet marketing and planning manager, and Saatchi & Saatchi Integrated creative director Trefor Thomas accepted the award from presenter Ruby Wax.

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