Q: HOW can I get my board of directors to take fleet management more seriously? I am desperate to improve my performance but they don’t even think it’s worth training me for.
A: THE key area with any board of directors is to think of the characters involved and what motivates them.
An evident one is the impact on profits. If you make an argument based on this, people should start to take you seriously.
Start by putting yourself in the board members’ shoes. They have demands on a limited pot of cash and they have to make the best return for shareholders. So if you say to them: ‘We need to take the subject more seriously’ – they would rightly say: ‘So what?’
If you said we have so many assets and we could reduce the cost by doing this, then you are proving that you are on their wavelength.
Many fleet managers give the board a multiple-page report but unless you can keep it short, simple and to the point, it will not win against the other 10 cases the board is considering.
Jayne Hughes
Associate director, Human Horizons
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