The victory, a sixth for Audi and the first for a diesel-powered car, looks set to propel diesel sales even further, especially in the US where endurance style racing is very popular and diesel sales are low. Currently one in two new Audis sold worldwide is a diesel.
Audi chairman Dr Martin Winterkorn, said: ‘To aim to win Le Mans with a diesel was extraordinarily ambitious. This was possible because, as the inventors of the TDI, we have the most comprehensive know-how which our customers benefit from.
‘Thanks to this victory, we will succeed in persuading even more customers of the advantages of TDI power.’
The winning Audi R10 TDI, powered by a 650bhp V12 TDI engine, set a new distance record at the race, covering 380 laps – 10 more than the winning petrol-powered R8 Audi from 2005.