THIS week we compare a new competitor in the upper-medium fleet sector, the Kia Magentis, against the Fleet News Award-winning Volkswagen Passat.

Both are entry-level diesels and have similar starting prices which suggests that the Magentis is priced too high or the Passat is a cheap car for what it is.

The Passat enjoys class-leading residual values and if the Magentis is to break into fleet sales then it will have to narrow that gap. It would fare better against the likes of the Ford Mondeo which has weaker values than the Passat.

Volkswagen Passat: price new £15,997

Mileage Age (months) Predicted value Money lost
20,000 12 £10,700/67% £5,297
30,000 18 £9,325/58% £6,672
40,000 24 £8,125/51% £7,872
50,000 30 £7,100/44% £8,897
60,000 36 £6,250/39% £9,747

Source: CAP Motor Research

Kia Magentis: price new £15,322

Mileage Age (months) Predicted value Money lost
20,000 12 £6,725/44% £8,597
30,000 18 £5,726/37% £9,597
40,000 24 £4,875/32% £10,447
50,000 30 £4,125/27% £11,197
60,000 36 £3,525/23% £11,797


Source: CAP Motor Research