The site provides UK rental companies with an effective new online sales and marketing channel.
The company is currently offering a 100-day ‘test drive’ package, providing rental suppliers with the opportunity to hire out as many items as they want for a fee of £50.
The online rental marketplace has had a dramatic impact on the vehicle rental industry in Germany, says erento, which now has 25% of rental companies on its books including Alamo, ADAC and Harley-Davidson.
“Following our success in Germany we are expecting to see a high level of interest from the UK vehicle leasing industry,” said Volker Wohlfarth, director of international operations at erento.
“It is actually the best category for lending itself to this market as rental companies that sign up will immediately benefit from all our German users visiting the UK.
“We’re seeing considerable growth in online vehicle rentals with people renting cars for a number of different reasons. Some are hiring the more traditional rental car for a family trip or business meeting while many others are renting specialist or high-end cars – either for special events like weddings or company events or to try them out before buying them."