Fleet News

Helping managers understand driver psychology

A new campaign is urging fleet managers to better understand what makes their drivers tick.

Driver psychology has a huge influence on the way motorists behave behind the wheel and new research shows that it may be possible to shift attitudes to risk-taking behaviour such as speeding.

“A knowledge of what influences drivers’ attitudes and behaviour behind the wheel is an important starting point for managing occupational road risk and reducing the number of crashes involving at-work drivers,” said Roz Cumming, senior development manager for the Fleet Safety Forum at Brake.

“Understanding psychology can help companies to recruit the right people in the first place, target training for their existing employees and identify the need for persuasive, attitude-changing communications.”

Now a new campaign has been launched by Brake to provide fleet managers with information on the influence driver psychology has on behaviour, how to understand it using a range of psychometric testing tools, and what to do with the results.

Copies can be obtained by emailing admin@brake.org.uk

The first 100 copies are free of charge.

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment


No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee