Citroën UK has appointed Charles Peugeot as its new sales director.
Peugeot was previously Citroën UK’s head of commercial vehicles and business sector, where he established a network of over 90 business centres and increased Citroën’s LCV sales volume by over 24%.
Linda Jackson, Citroën’s recently appointed UK managing director, said Peugeot is “the perfect” appointment for this pivotal position because of his operational experience and existing relationships with the dealer network.
Before joining Citroën UK, Peugeot worked in various international roles within the PSA Peugeot Citroën Group.
“Citroën has changed dramatically in recent years, becoming ever more dynamic, stylish and innovative, and I look forward to contributing to the future development of the brand in my new position,” he said.
“Having recently launched new C3 and DS3, and with more exciting products like new C4, DS4 and DS5 still to come, I am absolutely confident of Citroën UK and our dealer network’s future success.”
He will take up the position on August 1.