Saab gave fleet managers a glimpse of the new 9-5 Sportwagon at the Fleet News Company Car in Action event (CCIA) last week.
The new Sportwagon, which is now available to order, boasts only 129g/km of CO2 and was on display at the Saab stand for the two day event. Paul Adler, Saab UK general manger, has seen a positive response to the car.
“The response has already been very good, people have been asking about the Sportwagen and it is generating some interest.”
Adler believes the CCIA event is a perfect showcase for Saab to show fleet managers that low CO2 emissions does not need to mean a sacrifice in car performance. With the 9-3 still being the most powerful car for sub 120g/km on the market today, the model is proving to be popular with fleet managers.
“CCIA gives us a chance to show off our lower CO2 cars,” said Adler, “It gives people who wouldn’t usually consider Saab a chance to drive them.
“We believe we tap into the emotional response of the driver, the driver that needs to keep lowering co2 emissions, but wants to drive a vehicle with power. Company car drivers still want a powerful car. Saab is a relatively small brand, to come to CCIA is a great platform for us.”
Despite the turbulent economical struggles that are facing the brand at the moment, Adler is confident the fleet market will remain a key area of growth for them. Management in the UK seemed more relaxed about the recent production freeze, and new funding has recently been announced, hopefully signalling a brighter year ahead for the Swedish manufacturer.