iAccident has announced Peter Roberts, The former chief executive of Thatcham, has become the new chairman to drive the company in its aim to be the market-leading provider of motor incident reporting tools.

Roberts previous experience includes sales and marketing director at Pirelli, director of energy marketing at Northern Electric PLC and director of international business development for Partco.

“I am ready for a new challenge” said Roberts, “and iAccident is the perfect project for me. Their time has come – and I aim to optimise opportunity.”

Director Roland Maguire believes that Roberts’ arrival will be a major boon to the business. “The Board is delighted to have Peter on side. He has massive experience within both the insurance and automotive sectors. This will assist in the evolution of the app and in opening-up new opportunities.

“Peter is already opening some very important doors for us and we are excited be working with him.”