Europcar has unveiled its new brand positioning, "Moving your way", to demonstrate the rental company’s commitment to the customer and to shape a better future for customers' mobility.
Customers will begin to see the new Moving Your Way identity in Europcar's marketing campaigns, and on the new www.europcar.com website which provides an enhanced booking process to further improve the car rental experience from start to finish.
"Our new brand promise, "Moving Your Way", translates the company's commitment to accompany the mobility needs of its customers during their whole lives. Our diversified solutions provide our customers with more freedom and enable them to rediscover the pleasure and emotions of the mobility experience. However you choose to move, whatever way, methods, direction or style, Europcar will move with you and will ‘move' you" explained Pascal Klein, Europcar group marketing director.
As part of the "Moving Your Way" positioning, a new logo has been designed to symbolize mobility and to act as a quality stamp on all Europcar sub-brands and offers. This new brand identity has been introduced in all major European cities through advertising and marketing campaigns as well as on truck panels. New Europcar locations will be opened featuring this new logo whilst existing locations will be progressively redesigned with the new identity.