MG UK and Castrol have a new partnership that is a key first step to building a strong link between the two companies as well as strengthen the work towards a wider co-operation across the world.
The meeting between MG Motor UK and senior Castrol managers will pave the way for much closer ties between the two iconic brands and have wide ranging benefits for both companies.
William Wang, managing director of MG Motor UK, said: “We are very pleased to have Castrol as a partner and we have agreed a broad framework for the future. We anticipate launching a number of new initiatives together including joint marketing promotions.”
Mike Jones, Castrol’s global marketing director, was also delighted. He said: “Both brands have a unique heritage and I am convinced that this new co-operation will pave the way for a strong future between MG and Castrol.”