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ATS Euromaster wins blue-light fleet deal

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An independent ambulance fleet, responsible for providing emergency medical support to UK sporting events, has appointed ATS Euromaster.

Slough-based MediForce Ltd operates a 30-strong fleet of Mercedes-Benz Sprinter and Renault Master ambulances, alongside Land Rover Freelander and Volvo XC70 rapid response vehicles.

Some of its biggest clients include racecourses such as Cheltenham, Epsom Downs, Huntingdon, Kempton Park and Sandown Park, where the British Horseracing Authority requires that ambulances are present during all race meetings. The critical nature of this service means MediForce risk financial penalties if vehicles suffer downtime on-site – making it essential to have a service provider which can respond to tyre failures at a moment’s notice.

In addition to its sporting contracts, MediForce also support the NHS in a frontline role, helping NHS Ambulance Trusts meet 999 response targets during peak periods.

David Hibbert, operations director at MediForce, says: “Punctures are part of life for any fleet, but in our line of business these delays can have serious consequences.

“We don’t operate under standard parameters; we’re on-duty 24/7 and need a service provider to match. Knowing ATS Euromaster’s rapid response team is just a phone call away – no matter what time it is or where we are – was a major factor in this agreement.”


MediForce took the decision to appoint ATS Euromaster after its fleet management records identified the time taken to source and replace damaged tyres as the principal cause of vehicle downtime – particularly when ambulances were operating further afield or outside of normal business hours.

Hibbert adds: “When the NHS calls asking for our support, it can often be at short or no notice, which reinforces the importance of having our vehicles ready and operational at all times.”

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