Kerry Foods Direct to Store has chosen GreenRoad in an effort to make its nationwide fleet of 3.5 tonne temperature-controlled vans safer and more fuel economical.

GreenRoad is being deployed across its fleet of 330 vehicles driven by 450 drivers across 26 Sales Centres.

It follows a trial at KFDTS’ Shepton Mallet depot that resulted in crashes being cut to zero and has helped cut costs of vehicle damage and repairs. At the same time, Kerry Foods cut its fuel bill by 9% as all 16 drivers became safer, greener drivers.

Andrew Redstone, operations director at Kerry Foods, said: “We now have access to information about how our drivers are performing enabling us to pinpoint areas that need improvement.’’

GreenRoad provides instant feedback on driving performance on the dashboard using a red-amber-green LED display. Through its online portal, it also provides drivers and fleet managers with real-time feedback, online reporting, analysis and coaching on their abilities, manoeuvres and patterns.