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Ogilvie expands ice hockey sponsorship deal

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Ogilvie Fleet is hoping it has put two of the country’s  ice hockey teams on the road to success with sponsorship deals including the supply of 25 cars.

The sponsorship agreement with the Sheffield Steelers continues until the end of the 2013-14 season. It includes the supply of 15 liveried Vauxhall Corsa cars for use by the Steelers’ players, coaches and commercial department staff, and further extends a business partnership that started five seasons ago.

In addition to sponsoring the championship-chasing Steelers’ mobility requirements, Ogilvie Fleet also sponsors four of the team’s Elite League matches per season, participates in the club’s events and theme nights, benefits from rink-side and programme advertising and provides corporate hospitality to customers on match days.

Additionally, Ogilvie Fleet, which is expanding its Northern Ireland vehicle leasing and fleet management business, has handed the keys of 10 Vauxhall Corsa cars to members of the Belfast Giants ice hockey team.

The new fleet of liveried cars, which is being driven by players, coaches and commercial department staff, further extends Ogilvie Fleet’s business partnership with the team.

In addition to sponsoring the championship-chasing Giants’ mobility requirements, Ogilvie Fleet also supports the Elite League title-chasing team with rink-side and programme advertising.

Nick Hardy, sales and marketing director of Ogilvie Fleet said: “Being a local company, employing Sheffield and Belfast people it is important that we support local organisations. By working together the success and profile of both Ogilvie Fleet and the Sheffield Steelers and Belfast Giants will, we hope, continue to increase.”

Tony Smith, owner of the Steelers said: “The Sheffield Steelers wouldn’t be the business it is without the likes of Ogilvie Fleet and Nick Hardy.

“Ogilvie Fleet is not just a sponsor, but is an integral cog in the Steelers’ wheel. We try our best to reciprocate Ogilvie Fleet’s sponsorship by carrying the company’s logo on all of our sponsored cars as well as the club’s playing and training kit, dasher boards, programme and web site advertising. The company is truly part of this hockey club and our business.”

Mark Brooks, marketing manager, Belfast Giants, said: “We are delighted to be working in partnership with Ogilvie Fleet. The company has been great supporters of the Belfast Giants in recent years and believes in what we are trying to do for Northern Ireland.

“Ogilvie Fleet is a first class organisation that we are very proud to be associated with. There are a lot of synergies between both teams and we are looking forward to continuing to work together.”

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