Fleet News

Citroën Vans signs sponsorship deal with Discovery Networks UK

From today, Citroën Vans will be sponsoring Discovery Networks UK’s documentaries in a 12 month deal. The campaign will see Citroën Vans sponsor over 235 hours of programming per month across the following channels: Discovery Channel; Discovery Science and Discovery History.

Citroën Vans will gain a high level of on-air visibility for the Nemo, Berlingo, Dispatch and Relay - with 80 seconds of idents shown per hour as openers, closers and break bumpers across Discovery’s documentary portfolio. Some of the programmes sponsored will include July’s White House Season featuring Commander in Chief and Secret Service Secrets, as well as Walking The Amazon, Salvage Hunters, The Great Robot Race and Endurance in the Wake of Shackleton.

This year-long campaign targets ABC1 van buyers and SME business owners providing a new and effective platform for Citroën Nemo, Berlingo, Dispatch and Relay vans. The campaign includes a fully integrated co-branded microsite, three competitions promoted both on air and on Discovery’s social feeds, as well as promotion in Discovery’s newsletters. In addition, Citroën commercial vehicle test drives will be offered from Discovery’s digital hub, which will also promote the viewer competitions.

Mark Lynch, Citroën’s marketing manager for fleet, business & commercial vehicles, said; “Citroën is always looking for original ways to promote our LCV range and to reach a wider van buying audience, including key small business owners. With this latest campaign we have adopted an innovative creative route, using characters that might be found in documentaries, taking them out of their natural environment and putting them into a Citroën showroom. These characters then explore the features and benefits of the award-winning Citroën van models in a way that will catch the imagination of potential buyers.”

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