Seat will put the ‘action’ into this year’s Company Car in Action (CCIA) by bringing the new Leon Cupra 280 along for visitors to try. It will sit alongside the new Leon ST estate, and the highly economical 99g/km Leon SE 1.6 TDI.
The Leon Cupra 280 is the most powerful production Seat ever made, and the car that recently broke a world record for a lap time around the famous Nürburgring Nordschleife – becoming the first front-wheel drive production car to lap the ‘Ring in under eight minutes.
The Cupra is the pinnacle of the award-winning new Leon range, which during the course of 2013 expanded to add three-door SC and ST estate versions to the five-door hatchback – meaning there’s something for everyone.
Aside from the Leon, Seat will demonstrate the strength in depth of its range by taking the Mii city car, the Ibiza supermini and the Alhambra MPV for CCIA visitors to try.
All three of those models share the same focus on striking styling, intelligent packaging and technology to enjoy, but do so in their own unique way.
Seat has a range of cars that perfectly suits the fleet buyer, with fuel-efficiency standard on every model – even the Leon Cupra 280 DSG is rated at 44.1mpg on the combined cycle, despite hitting 62mph from rest in just 5.7 seconds.
And, while that’s the quickest production car Seat has ever made, the most economical also comes in the shape of a Leon, too – the 85.6mpg (combined), 87g/km Leon Ecomotive, available in all three body styles.
Fleet News award-winner
The appeal of the Seat Leon to fleet buyers was reflected at this year’s Fleet News Awards, where it was named the Best Lower-Medium Car.
Ratifying its victory, Fleet News editor-in-chief Stephen Briers called it “one of the great all-rounders in the sector with desirable looks, strong residual values and very low running costs”.
With the Leon model family now in full swing, it’s perhaps no surprise that Seat’s true fleet sales were 66% higher in March 2014 than they were in March the previous year.
Seat prides itself on offering ‘Technology to Enjoy’ in every one of its cars, and to that end the Leon comes with drive-enhancing equipment including the Seat Easy Connect touchscreen multimedia system, and optional full-LED headlights that offer the clearest view of the road ahead; the Leon was, in fact, the first family hatchback ever to offer this illuminating technology.
Already, 22 of the UK’s leading manufacturer brands have signed-up to CCIA 2014, giving visitors access to around 300 models – the highest number ever. These will be available for unaccompanied test drives across four unique routes, offering city, off-road, alpine and high speed driving.
And, when not enjoying the 50 miles of test track, visitors will be able to explore the additional services being featured in the CCIA exhibition hall, which will also play host to two thought-provoking seminars on grey fleet management and the impact of recent DVLA changes to driving licences and tax discs.
Manufacturers will be offering visitors the opportunity to test the latest technological developments such as autonomous emergency braking and park assist, and an EV/hybrid zone will showcase the very latest in ultra-low emission vehicle powertrains.
CCIA takes place on June 10 and 11, 2014, at Millbrook Proving Ground. To register to attend CCIA for free, visit www.companycarinaction.com.